Branding 101 Reborn Nursery

Ok, well this is a new experiement, we’ll see how it goes. This blog is supported by the facebook group Reborn Nursery Branding 101, a place for people to go to learn how to create and develop their personal brand to sell their reborn baby dolls.

“The term brand refers to a business and marketing concept that helps people identify a particular company, product, or individual. Brands are intangible, which means you can’t actually touch or see them. As such, they help shape people’s perceptions of companies, their products, or individuals. Brands commonly use identifying markers to help create brand identities within the marketplace. “

DotDash Investopedia

“An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be”


The above quotes are the basics of what a Brand is. This blog and Facebook Group are NOT JUST for one small segment, we may have people on multiple different places on the path to setting up a new Reborn Nursery Brand. I hope we will be a place for people to ask questions, support others with thier knowledge and really give our fellow reborn artists a hand in getting their Nursery set up. I hope to help with every aspect of creating and developing a brand; from brrainstorming ideas to creating logos and helping with your presence on the web. We can also help people with advertising, setting prices, marketing….basically every aspect EXCEPT creating your reborn. For that, check out the Reborning for Beginners group in out Facebook Groups homepage.

Everyone has their own order of doing things. Creating a brand is the same thing. An image, a color, a tagline…any of them could be the first step in creating the beginnings of a brand. If you have other business, related or not, you may already have a brand developed in a different industry. Sometimes bring that through to a new endeavor is a great idea…other times it just doesn’t make sense. Either way, building on an existing Brand, or creating a brand new…err..Brand… (sorry, pun not intended!), you have to start somewhere. I have an existing brand that encompasses several different businesses; but all were related in types. But when it came to starting my reborn nursery, I didn’t want to put it under the same umbrella, for lack of a better term. While you could make a case that the endeavors were close enough to similar that I could have used the existing brand, I decided i wanted something different; something to keep the Reborns completely seperate from my previous Brand. SO coming up with the beginnings of the new brand was difficult.

The first thing I did was brainstorm. Now there are multiple ways of doing this, for me, the old fashioned “pen and paper” method works better than anything else. SO I took a piece of paper an wrote “Reborn Baby Nursery” on the top, and underlined it. THen I took a breath and just started listing things that jumped into my head when I read the words “Reborn Baby Nursery’. Mother, love, art, painting, babies, love, lavendar; just literally write down ANYTHING that jumps into your head. If things start to slow, go back and re-read from the title down. One connection I made was that everyone always called me “Mama Wolf”, and that led to remembering a graphic I’d once designed of a wolf howling at the moon. That led to Wolfsong, which was a term I’d used in a business a LONG time ago that never really developed fully.

Once Wolfsong hit my brain, I thought it would be a good name for a Nursery…..Wolfsong….Night songs…..lullibies….. Yea, so then I had the beginning of the new brand. And that just made it sound like a quick and easy, but it wasn’t at all. I literally brainstormed off and on for about 2 weeks. Everytime something would occur to me, I’d write it down. Even once I hit on Wolfsong, I went back and forth for a week or more between “I like that” to “hmmm, maybe not”. But once I decided to try to brand Wolfsong Nursery, I realised I really liked it. I also knew that I was going to be using shades of purple because, well, purple is my favorite color, and purple is a nice neutral not boy/not girl color. So I had had the name (Wolfsong Nursery), the color (shades of purple) and the idea for a logo (wolf howling at the moon). Then the tagline developed. I kept thinking “where your next baby will come from”….but that was too many letters for the area I had on the Favicon (the little icon that appears on the browser tab when your page is open). SO I went to Where babies come from….but then the “Where babies are Made” hit my brain and I liked it…

Creating and developing a brand can be a linear process, as I described above. A sort of flow from one thing to another, developing as it goes, encompassing each new development as it flows toward completion. But there can also be speedbumps on the road…or even dead ends that require us to go back to the last save point and try again. That’s why I started this group, and this blog. To help people learn the process, help them navigate the speedbumps, and help them get from point A to Point C….


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